Copywriters are like those memorable people you meet at dinner parties: gregarious, funny, intelligent, and able to blurt out interesting factoids without looking down at a web-enabled device. They create ads, sell sheets, direct mail, presentations, brochures, and so much more. Many copywriters also have project management skills. Bonus!

• Proven strength contributing to the creative process and providing strategic solutions
• Experience taking ideas and solutions from concept to implementation in a way that motivates readers to fall in love with a brand, product or idea
• Conceptual mind able to collaborate with marketing teams, creative teams and clients
• Ability to translate creative brand strategies into engaging and meaningful copy

These handy architects organize and label critical aspects of a site to make sure it's dead simple for visitors to find what they need in the most intuitive manner possible. Because they know how difficult it is to give people what they want if they can't find it. Some call them digital librarians. We call them flat-out awesome.

• Determine overall hierarchy of information based on end user needs
• Classify content flow based on user research (When you see a lot of grey boxes in lieu of true content or visuals, that's the work of an IA!)
• Create wireframes to outline flow of site information
• Develop content taxonomy (AKA labeling navigation bars)
• Ability to create spreadsheets and PDFS in Visio, OmniGraffle and Adobe Illustrator

True Interactive Copywriters are a rare breed. In addition to being intelligent, funny and modest, they understand the intricacies of wordsmithing for the online world. They know how to craft something as simple as a killer tagline or as complex as an entire blog's worth of content.

• Contribute to the creative process and provide strategic solutions
• Translate creative brand strategies into engaging and meaningful copy
• Take ideas and solutions from concept to implementation in a way that motivates readers to consider the brand, product or idea
• Write for multiple media channels, including websites, widgets, emails, banner campaigns, user interfaces, style guides, print and presentation collateral
• Collaborate with design team to provide content that brings visual elements to life

Mobile Marketers take the best practices of marketing and apply them to the dizzying array of ever-evolving mobile platforms. They stay on the cutting edge of advertising and content opportunities across the smartphone and tablet marketplace - without getting cut.

• Develop best-in-class SMS programs for a company's products and services
• Communicate with customers on their preferred mobile channels
• Make the catchphrase 'There's an App for That' your mantra
• Create mobile marketing plans, including targeting, segmentation and associated communication strategies
• Coordinate all of these activities with online and offline marketing, other business units, customer service, business intelligence, and IT to ensure effective delivery and implementation

Basically, Online Marketing Managers get s**t done. Through careful coordination with other departments such as sales, technical support and creative services, these superhuman creatures plan, execute and manage online marketing strategies that maximize your company's return on investment - and shine a major spotlight on your products or services across multiple platforms.

• Deep understanding and love for all things related to SEO, SEM and social media
• Knowledge of web analytics tools (e.g., Omniture, Coremetrics, Google Analytics) and a knack for turning numbers into valuable insights
• Fluency in lead generation, loyalty programs and email marketing as a tool for acquisition and retention
• Live and breathe the web, and possess in-depth knowledge of the following user experience essentials: onsite search, navigation, calls to action, and engaging content
• Excellent project and time management skills, verbal and written communication skills, and business savvy

Like bobcat kittens, print projects can get into all sorts of trouble if you let them try to manage themselves. Which is why you need a print project manager to help nurture and foster the development of printed projects and their elements on a daily (if not hourly) basis. Otherwise, you know who is going to be stuck cleaning up the mess, right?

• Experience working under tight deadlines and budgets
• Thorough understanding of corporate/brand guidelines
• Extensive background managing print campaigns from start to completion
• Strong attention to detail to ensure continuity and accuracy of art and layout
• Ability to ensure continuity and timely routing of projects

Project Managers are the baking powder for the interactive cake. Without them, the project just won’t rise. They coordinate the details of design, content and development by working directly with clients and resources to ensure on-time, under-budget delivery.

• Experience working under tight deadlines and budgets
• Thorough understanding of corporate/brand guidelines
• Extensive background managing print campaigns from start to completion
• Strong attention to detail to ensure continuity and accuracy of art and layout
• Ability to ensure continuity and timely routing of projects

They read the newspaper every morning with a cup of coffee in one hand and a red pen in the other. Typos are their nemeses. Design projects need these super word avengers to clean up every errant comma, misused colon, and dangling participle in town. A proofreader's bionic eye knows no bounds: web pages, printouts, PDFs, PowerPoint presentations... whatever creative collateral comes their way, consider it handled!

• Knowledge of proofreading marks and ability to create concise electronic mark-ups either in Adobe Acrobat Pro, RealTimeProof, or other similar software
• Ability to follow internal branding and style guidelines to the letter
• Extensive understanding of Chicago Manual of Style and/or Associated Press style guidelines (plus AMA style guidelines, if needed)
• Experience proofreading for document layout (widows, fonts, spacing)
• Professional copy editing and proofreading experience

Search Engine Marketers improve visitation to your site through the development of short, text-driven ads on major search engines. Not only do they have a knack for coming up with catchy content in tight spaces (and on a tight budget), they're organized and analytical enough to know what works and what doesn't when it comes to optimizing click and purchase performance.

• Expert understanding of conversion rate optimization
• Develop and manage SEO strategy while providing copy and other content
• Lead link building and directory submittal
• Conceptualize and implement impactful pay-per-click campaigns
• Lead social media strategy with expertise in content strategy and implementation
• Hands-on experience with web analytics tools and reports

SEO Specialists are the ninjas of website search optimization. By keeping up with the latest search engine algorithms and optimal content structures within those algorithms, they're able to maintain the best position for your website under a given set of terms.

• Expert-level business/creative, SEO-rich writing skills
• Develop and manage keyword strategies, research and implementation
• Strong knowledge of web analytics
• Technical knowledge of onsite and offsite SEO strategies
• Understanding of trending with the ability to analyze and adjust content accordingly

These social butterflies know that social networking is more than a buzzword. Adept at developing short and engaging content, Social Media Marketers are experts at engaging and building communities around your products or services on Facebook, Twitter, LinkedIn, Digg, YouTube, Yelp, Foursquare, you get the picture.

• Think strategically and understand the long-term impact of social media programs while remaining able to execute on the spot
• Ensure customer service excellence by actively participating in the online conversation and addressing contrary opinions with grace and tact
• Extensive social media engagement experience through personal social networks (i.e., 500+ engaged connections)
• Strategize with and educate management teams to incorporate relevant social media techniques into the corporate culture, along with products and services
• Use monitoring tools to measure the impact of social media on the brand and website traffic